Upper East Side logo design

THE UPPER EAST SIDE

For the logo project we chose as inspiration The Upper East Side. We chose it because everybody in the class was going to Brooklyn and we wanted to do something different. The Upper East Side is an iconic neighborhood in Manhattan, known by elegance, wealth and social standing.

So, yesterday, we went to the Upper East Side looking for something specific to focus in for our logo design. We finally decided to focus on doors; we realized that every door of every building in the neighborhood was gorgeous and its something that characterizes the place.

Here are some pictures of the field trip:

 So we startet doing sketches based on this doors, I tried to paint some in my sketchbook (I don't know how to paint at all, so it makes me feel bad showing that here):

I gave the idea of using the "Park Avenue" for our logo, I thought about it because we walked all the time in that avenue.

Today, we started working on illustrator in our logo, we spent the whole day on it. Firts we took Anna's logo, my work was to see different color variations. We finally closed red:

After the critique we realized that the little details on the right where not seen and people didn't understand what they where from a long distance, they also didn't like the R... So we started working again, we all did new logos and made some variations (this was mine) : 

But we all decided that we like the most Asstas design, the we all work together on it to fix the las details and this is the result:

At the end, we made the list of things that we have left to do : 

We are really happy with the result of our logo and excited for seeing it printed next week on the bag!