Thursday, July 18, 2013

Macarons Packaging!

One of my guilty pleasures are the french macarons, that's why I decided to create the packaging for them. 

I love that the macarons packaging are always full of colors and delicate designs. I also like that they are lots of styles and shapes to create the boxes in which they come. 



Examples of macarons packaging: 


Laduree: 


This brand of Macarons is the most famous all over the world. I love the design of their packaging because they are very classic and sometimes vintage, highlihting in this way the Macarons history.  They always keep their designs simple and clean. 









Pierre Hermé: 






In this case, I love the illustrations, I think that they are very french and make me think of Paris. I also like a lot the shape used for the box in the first example. The designs in Pierre Hermé always show very literal the relation with the product. This packages are more modern than the ones that you can find in Lauduree. 


Macaron Café:






In this brand we can find designs very similar to the Laduree, but we can also find boxes as packaging with just a little detail but no design, which is very common.  They have also very modern packaging with contemporary illustrations. 

In general, we can see that almost all brands try to keep their designs very clean, soft and simple.

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