Bellecour Macaron - Final Project

As I showed in my past blog posts my final project was a brand of Macarons. When I graduated from school 3 years ago I went to live in France for a year, that is when I fell in love with all the things that that amazing country has, one of them are the macarons.

My idea with this project was to create a brand that projected a very glamorous, delicate and sophisticated image.

At the begginig it was very hard to came up with a name and a logo for it. I finally chose one of my favorite squares in france as an inspiration for my name: Place Bellecour. Here are some of the logos I did before the final one:

And at the end I stick to this one: 

When I already had the logo, I just didn't want to stop working because, the first package that i designed was the box, I printed and created like thousands of them, making little changes in form and color: 

After this, I chose the definite color for my brand, so then I created everyhting based on this, here are the final digital designs: 

After all this fun process I finally got to see my designs printed and in real life and it was very exciting because they look just like I imagined them in my head: